The Normans recognize creative and linguistic excellence in brand name development.


The Need

According to the New York Times, 500,000 new businesses launch every month. And with more than 360,000 trademark registration requests streaming across the desks of the USPTO annually, generating a relevant yet distinct brand name is not easy.

And that’s why we should recognize the effort behind creating a great brand name. Movies have the Oscars, music has the Grammys, advertising has the Clio’s, even startups have the Crunchies so it was long overdue to celebrate the most fundamental and enduring element of a brand: its name.


Why the Normans?

What's an awards show honoring great names without a great name itself? The Normans are named for the 1066 invasion of England by William the Conquerer of Normandy. This historically significant event expanded the scope and size of the English language making it one of the most vibrant languages on earth.

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The Process

Using its proprietary evaluative system DESLER-Vessel, Uppercase Branding evaluates nominees based on the names’ fit to concept, descriptive relevance, emotional signals, semantic meaning, linguistic power and competitive boldness.  



A Note:

2016 is our first year of the Normans so we are working out the kinks. We look forward to many years of red carpets, champagne celebrations and after parties.